Managerial Economics applies economic theory to business management, decision making and forward planning. This module explores how economic concepts, such as profit, demand, cost, pricing production, competition and business cycles, can be used to solve business problems.

This module explores how to develop profitable business strategies. You learn how to analyse a firm’s external environment, including examining the economy and its competitors, assess its internal resources and set objectives. You examine the differences between corporate, competitive and functional business strategies and develop your decision making and analytical skills. By the end of the module, you understand how a manger can shape a firm’s direction to meet its goals and stakeholder expectations.

Examine past and new approaches in relation to the study of organisations and draw relevant connections between organisational theory and practice and other sub-disciplines of management, sociology, and economics, where issues of learning, collaboration and networks are given particular attention. You explore the role of people and human behaviour alongside the study of systems, functions, and models.

This module focuses on the impact of 'digital' on the world of Marketing. You explore the changing nature of business and consumer behaviour, communication, and market research. You will investigate current practical and theoretical issues within Digital Marketing and Social Media. You will study the academic field concerned with marketing and digital media and the challenges and opportunities it affords to marketers, consumers, organisations and society at large. Marketing practices have dramatically changed with the rise of social media, mobile apps and new technological developments in devices, platforms, and applications. We will explore together the rapid evolution of the digital environment presents new opportunities and challenges for marketers.